The iconic image of a mixed fox/bull terrier, Nipper, looking into a phonograph became an international symbol of quality and excellence for the Victor Talking Machine Company.

Nipper was a real dog who lived in England and enjoyed chasing rats, "nipping at the backs of people's ankles, and listening to music." Reportedly, Nipper was doing just that when Francis Barraud thought the scene would make a great painting.

Painted by Francis Barraud in 1899, the painting was shown to Barry Owen at the Berliner Gramophone Company in London, who purchased it for the company's trademark. (The original painting featured Nipper listening to a phonograph but was changed to a gramophone for the Berliner Gramophone Company.)

In 1901, with the merger of Johnson and Berliner Gramophone Company, the Victor Talking Machine Company was formed. Johnson, an astute businessman used Nipper's image and company name to brand everything from Victrolas to salt and pepper shakers, and other promotional items, and is internationally recognized to this day.

Nipper is buried in Kingston Upon Thames in England.